Stalin and Hitler Essay Example | Topics and Well Written Essays - 1000 words

Stalin and Hitler - stress ExampleHowever the research defines that they were triumphant within their countries for an extensive period of term and gives the comparable ship canal in which they acquired the causality that they did. Historians have claimed that their successes could be attributed to the positions that they laid claim to new ideas and political approaches which in circumstance gave them approval from the citizens of the countries they ruled over for many years.Through the many detailed reports that have been compiled over time it is easily seen that Hitler and Stalin despised each other immensely but this did not change the fact some(prenominal) had common characteristics (Nolte 1999). Because Stalin became focused on building what was seemingly an industrialized empire with little regard for the people, the time period he ruled under was known as Stalinism (Nolte 1999). For Hitler, it has been common knowledge for decades now, and withal during the time of his ruling that he was focused on communism and developing the worldly concern into a communist one, carrying out genocides on cultures that refuted his rule. Therefore, the time of his leadership and situation over others was depicted as, Nazism (Nolte 1999). Although these are deuce different types of mental philosophies they hold key elements that are strikingly similar, the important being the thirst for power that both(prenominal) held, again with little acknowledgement for those people that they each considered beneath them. The each rose to the highest viable position of power attainable in both their countries, ruling with what could only be termed as an contract thumb. For awhile both brainwashed the citizens into believing what was nothing other than false lies and hopes for a better world to live in, and again for a period of time the people followed both of these leaders willingly. The three main reasons they both were able to gain power over people such as this was d ue to their utilisation of propaganda, their amoral views, and the ambition they both had to gain power in the world (Nolte 1999). However, it was also what led to their defeat as well, as history clearly shows. Because they were both known to be quite skilled in the habit of propaganda, they had the ability of using their words to brainwash and manipulate others into believing that everything that they stated was true. It was undoubtedly through this take form of power that they gained the ability to get people to do anything they wanted, which is a fact that points out the characteristic of amorality they both shared as a common trait (Kreis 2006). It could also be said that due to the fact that both Germany and Russia were attempting to recover from WWI, it gave the opportune chance for these dictators to have the opening to rise to a seat of power in their countries because the citizens were searching for hope and wanted to believe that a change in the right bearing was goin g to be possible. However, instead of positivism coming out of the people giving approval for these two leaders to rule over their geographical areas, what happened instead was a nightmare in which the world that they plan was bad worsened due to both of these men demeaning human individuality under the

Advise the Prime Minister and Home Secretary of any problems they are Essay

Advise the rush take care and Home Secretary of any problems they are likely to encounter with the Order in Council and its provisionsin Parliament - seek ExampleThis measure because necessary because the PM and Home Secretary deem the acts of Parliament as cosmos insufficient in dealing with terrorism in the UK. Due to that, they seek to get the Privy Council to unfreeze an Order in Council that states that1.Human Rights Act 1998 is non applicable to the exercise of the Order2.The formulation of a peculiar(prenominal) tribunal by the Order in Council for the trying of umbrageoused terrorism and terrorist sympathisers3.The tribunal could detain suspects for 90 days. The period is renewable.4.The nomination of a state suggest to represent the suspect. They cannot choose their own representatives.5.The state advocate of a suspect could not meet with suspects.6.The tribunal would hear the case in the absence of the suspect and the state advocate would be appointed to represent the interest of the suspect.7.Guilty persons will be detained indefinitely and not allowed to meet their visitors.8.Suspects would be subjected to harsh but realistic regime of incarceration possibly, torture9.There would be no dependable for appeal for the suspects when they are convicted.10.There would be no press reports of any type related to the suspects and their hearings.The paper provides an advice for the Prime Minister and Home Secretary on the problems they are likely to encounter with the Order in Council and its provisions. This would be done in relation to Parliament and to the Courts.The courts in the UK are required to operate within the implicit in(p) and primary framework of legal philosophys in the UK that are a valid part of the laws of the land. This include the traditional sources of UK law and other sources of the law in the country.

Dental office network design Case Study Example | Topics and Well Written Essays - 1000 words

Dental office communicate design - Case Study ExampleConsidering that the dentists are wandering and involved in offering services in different locations, the internet solution pull up stakes consider better communication equipment in order to make provision of services efficient. The intercommunicate should contain correct connection of persons from different five offices situated in different locations. There should be a marry between the receptionists in all offices such that they communicate and respond to calls from all areas (White, 2012). The network should be fitted to book access of study by all dentists offering services to patients regardless of their location. This means that the network testament contain several computers linked to a waiter that will enable access of breeding or selective information for patients. The design of the network solution will require careful attention in order to develop effective computer systems for fostering operations by denti sts in different locations (Plant & Murrell, 2007). The network should have proper systems of communications, for example, telephone and internet linked in a systematic carriage. This will allow proper communication between the dentists, their assistants and receptionists. The network solution will contain an installation of a VPN server linked to computers from different offices. The network shall contain Metropolitan Area Network components integrated in manner that it supports the Local area Network (Stair & Reynolds, 2010). ... Identify the information that is to be protected and the related security requirements Although the network is to allow flow and access of information between the five offices and other locations that the dentists will perform their services, there must be protection of information from patients (White, 2012). The design of the network solution will ensure that there is a restriction of information access to individuals. This will ensure confidentialit y of patients information. Protection of information is a requirement of Health Insurance and Accountability Act (HPAA). The organization requires the formation of appropriate subject standards for electronic healthcare operations (Stair & Reynolds, 2010). The design of the network will allow information access for countenance persons. For example, there will be security measures, for example, use of passwords and security codes to ensure access by postulate persons. This will ensure information for patients is not accessed by unauthorized individuals. The information to be protected includes electronic and that contained in the papers. In order to ensure safeguard of information, the network requires administrative, technical and physical protection (Plant & Murrell, 2007). nutriment of security will be possible through implementation of documented security controls. Administrative protocols will have to indicate persons who will have access to protected data. The protocol will consider aspects of data access alteration and termination. Plans should exist for the purpose of tackling emergencies emanating from the network (White, 2012). In order to adhere to the rules of HPAA, the administration will ensure performance of

Hotel Case Study Project Essay Example | Topics and Well Written Essays - 750 words

Hotel Case Study Project - Essay ExampleFor this reason, hugger-mugger and institutional investors still favor the hotel sector in the United Kingdom. The demand for housing in the urban center is still high making the demand for hotels in central London also high. Development international the capital is virtually at a standstill and those seeking to develop hotels are faced with some economic challenges. The investment products in the market are also unrealistically priced with the banks being the main regulators of the hotel industry. The majestic Games were indeed a success story for London and realized a 41% growth in ADR in various pockets that were within the territory including Manchester. Bedroom supply has increased tremendously over the lead ten years with the annual growth dictate reaching 15.5%. To date, a total of 1,622 new bedrooms excite entered the market but with the current economic crisis, this may be detrimental. The long term occupancy for a room outside London is about 65%. In future, it is expected that 3,800 new bedrooms depart derive into stream by 2016, an expected 70% increase in supply. It is expected that the current market impuissance will take a turn and create a demand which will catch up with the new supply. How to Position the Hotel in Terms of Possible Customer Groups and Hence Prices GreenCo will be fare up in a place with several target groups in order to increase their guest base. It will have visitors from Manchester Business School who may be coming in briefly to either view the school or give lectures. The Oxford Railway Station will also provide customers in the form of visitors coming in who may need a place to stay. It will also need in the development of offices that will seek to target business owners who may set international offices and in addition, require accommodation. It will target the business hotel user and as such, pricing should be carefully evaluated to gibe that it provides the lowest po ssible rates for rooms in the area. What the Likely Turnover of the Proposed Hotel Is, and Drawing on new(prenominal) Hotel Operators Financial Performance, an Indication Of Likely Profits UK Hoteliers are faced with widespread difficulties that have predicted a adjudicate in occupancy and extra work for regional owners despite continued investor interest. The hotel team at PWC has predicted a 70% drop in occupancy in the regions, 79% drop in London as well as 1.2% drops in the average daily room rates (ADR). This is expected to have ADR in the provinces at $58 and $137 in the capital. Because of increased supply and greater competition, hotel revenue per available room (RevPAR) will drop by 1.4% in the regions and 3.2% in London. This will leave RevPAR at $108 in the capital and $41 elsewhere. Despite this gloomy outlook, after the Eurozone crisis is felt and elevate new room supply enters the market further pushing down the prices, tour operators who previously avoided the capi tal are expected to return to the capital. With these estimations in mind, an estimated, the communicate sales in 2012 for Holiday Inn in Stanstead Airport of 5 million with an occupancy rate of 73.5%. This is expected because this hotel is located near the capital as compared to GreenCo which is located in the province. Gold which also operates in an area similar to GreenCo expects annual revenue of 2 million. Drawing on the operation of other hotels, GreenCo is credibly to receive profits of about 3 million. Any Additional Ideas on Marketing would be experience

Marketing analysis of Bupa Essay Example | Topics and Well Written Essays - 5750 words

selling synopsis of Bupa - Essay ExampleBupa is the leading provider of private health dispense insurance and health aid function in the UK. Based on your assessment of Bupas median(a) and longer term Objectives, and an analysis of their business and trade environment, please prepare a full selling excogitation for Bupa. Your Marketing Plan must cover all refer elements including 1. the corporate and market objectives 2. key macro and micro considerations, including prepare 3. target markets selected and corporate/brand position 4. main aspects of your recommended marketing meld strategy, including o Product/service strategy o Pricing strategy o Channel counseling o Promotional (Integrated Marketing Communications) strategy o the extended marketing mix 1.0 The corporate and marketing objectives at BupaBupa identifies its strategic priorities asThe development of differentiated products and services, through the provision of health superintend and health give care pro motion to leave alone customers to take control of their own healthcare as a sprightliness partnership (Bupa, 2011, p.1). Building leadership in healthcare Focus is given to relationship management link up to individuals, companies, government and health care providers to advance quality and governance of the health care system and improve affordable health care services (Bupa). Improving quality of healthcare expertise internationally.... Assessment labor movement A 2200 words Bupa is the leading provider of private health care insurance and health care services in the UK. Based on your assessment of Bupas intermediate and longer term Objectives, and an analysis of their business and marketing environment, please prepare a full Marketing Plan for Bupa. Your Marketing Plan must cover all key elements including 1. the corporate and marketing objectives 2. key macro and micro considerations, including SWOT 3. target markets selected and corporate/brand position 4. main aspects of your recommended marketing mix strategy, including o Product/Services strategy o Pricing strategy o Channel management o Promotional (Integrated Marketing Communications) strategy o the extended marketing mix 1.0 The corporate and marketing objectives at Bupa Bupa identifies its strategic priorities as The development of differentiated products and services, through the provision of health care and health care promotion to allow customers to take control of their own healthcare as a lifetime partnership (Bupa, 2011, p.1). Building leadership in healthcare Focus is given to relationship management related to individuals, companies, government and health care providers to improve quality and governance of the health care system and improve affordable health care services (Bupa). Improving quality of healthcare expertise internationally. Bupa has experienced significant revenue growth in the last five years, with current equity at $4.37 billion. $1.18 billion of this revenue comes fro m care home services sustaining resident care for elderly and those with specialized needs (bupa.com, 2010). Because of the diversity and vastness of the products and services offered, Bupas marketing objectives consist of Improve revenue

MIDTERM Essay Example | Topics and Well Written Essays - 750 words

MIDTERM - Essay ExampleSince the p arents are wretched from the overwhelming stress, they do non interact with the nipperren and as a result the children are lagging modal value behind the other children of their age with regards to lecture speaking. Moreover the children are shy and timid and are not at ease when expressing their feelings and ideas. The condition of the children is understandable because the type of environment they are having at their home is not suitable for developing their language, communication and expressive skills. Solution The solution to the problem slow growth of language and communication in the children, is by improving the way their parents interact with them. The frequency of version to them requests to be increased however the way that edition is done is more important. Dialogic Reading is the solution to the problem set about by this family. This method of reading is good for these children for two reasons 1. Since the children are shy and t imid, they need to interact more. Dialogic reading is better than common method of reading because in dialogic reading the interaction level between the vote counter i.e. the parents in this case and the listener i.e. the child, is very high as compared to common reading in which the child except listens. Dialogic Reading ultimately turns the child into the story teller. 2. In Dialogic Reading the child not only just listens, but also starts questioning, reasoning and becomes more expressive. Since the children in this family do not interact frequently and lack the confidence to speak, Dialogic Reading can substantially increase their confidence level. Importance of Dialogic Reading The parents need to experience the importance and usefulness of the dialogic reading. I would apologise to them the importance of dialogic reading by convincing them to archetypical analyze the state of their children. I would tell them that the children are shy and timid and have language delays because they are not getting the sufficient time to interact. The parents can understand the importance of dialogic reading by considering the fact that reading with the children is certainly more effective than reading at them. While conducting Dialogic Reading the parents make the children to wait them questions about the story and make them tell the story. This allows children to develop better observational and verbal skills. Parents should know that dialogic reading expands the knowledge of the children as they share the parents share the knowledge with the children about what the child is looking at. The most convincing thing that I can tell the parents is the fact that Dialogic Reading is having a conversation about a story with the child as opposed to just telling a story. Practicing Dialogic Reading The parents need to know a proper way of practicing Dialogic Reading for getting the desired results. I would tell the parents to base their reading of dialogic reading on th ree basic principles 1. Encouraging child to become an active learner during deem reading. 2. Providing feedback that models more sophisticated language 3. Challenging the childs knowledge and skill by summit the complexity of the conversation gradually Moreover parents can use the techniques of CROWD and PEER for practicing dialogic reading. These two acronyms explain the methodology for correct execution of Dialogic Readin

Describe the Human Nature & Physical Aspects Essay

Describe the Human Nature & Physical Aspects - Essay ExampleMeurSault who is the protagonist of The eery performs such activities for which, he finds no reason for remorse and sorrow. At his mothers death, he is emotionless and has no sense of loss. When he murders an Arab man, he is again remorseless. He takes actions without any rationality and reason nates them. He shoots the Arab man without any specific reason. The trial that is held for the judgment of Meursaults crime also circulates rough absurd causes of his reasonless act.With the passage of time, Meursault realizes that human existence is worthless and has no meaning behind it. after gaining awareness about this fact, he feels no problem in his way of dying and realizes that death ordain come to all who have taken birth. Meursault shows more desirability for physical aspects of life such as Marie, weather, his environment and other aspects of life, he is not persuaded by his spiritual or emotional existence collectabl e to which, he is alienated from society. For putting to death the Arab man, he identifies the torment because of sun as a reason for his killing which is quite absurd and ridiculous. He attaches everything with the physical aspect of life.Raskolnikov, the protagonist of the book, Crime and Punishment, shows an alienated attitude in the work. He is alienated from the society on the basis of his consideration that is he is superior to other friendly figures around him. He plans a murder of an old bird for profit based reasons and while murdering, murders another(prenominal) lady because of being seen. He continuously rejects any support from his friends and relatives due to which, he is left alone. want Meursault, Raskolnikov also shows attraction towards physical aspects of life and has no concern with his spiritual aspects. He kills the old lady for her wealth. Like Meursault, Raskolnikov is also an unemotional being and shows no emotional concerns to anything in his life.He sho ws no wrong for his

Hinduism and Marriage Research Paper Example | Topics and Well Written Essays - 1500 words

Hindooism and Marriage - Research Paper ExampleIt is essentially the way in which souls of the spirit partners are related. In a Hindu marriage, the both partners whitethorn exchange their respective roles as per the accept of the situation i.e. a husband may play the role of a wife and vice versa. Occasionally, the two partners part ways for some time until they are reunited after a life or two. The cardinal fundamental objectives of a Hindu marriage in the right order are dharma, praja (progeny) and rati (pleasure) (Sociology Guide, 2011). Marriage in Hinduism is not only a dharma i.e. an obligation but is also the samskara i.e. sacrament. Every Hindu should draw unless he/she has adopted the lifestyle of a sanyasi. It is an essential aspect of the four ashramas (brahmacharya, grihastha, vanaprastha and sanyasa) and the four aims (purusharthas) of human life, namely, dharma, artha (wealth), kama (sensuous pleasures ) and moksha (salvation) (Jayaram, 2010). Her life as a maide n terminates as a Hindu woman enters into a marital relationship. After marriage, the girlfriend has to live with her in-laws in their home and leave the get ups home. The relationship with parents after marriage becomes minimal and quite formal. Accordingly, some(prenominal) Hindu women become mentally disturbed until they completely accept and are completely accepted by the husband as well as his family. In its early stages, the marriage can both take on and break. The early days in the husbands home hold a special logical implication to the bride because the impression she casts upon the in-laws in these days remains associated with her throughout the life. Marriage in Hinduism can be separate into five types ranging from the traditional arranged marriages to forced marriages. In a vast majority of cases, marriage takes organise with due consent of the bride, the groom and their relatives. Factors that are of primary importance in case of the arranged marriages in Hinduism include but are not limited to the natal charts, caste, gotra i.e. kinship, financial stead, looks, and character. Marriages between cousins may or may not be a norm depending upon the region. In Southern India, it is normal for an individual to marry a cousin. In ancient times, a widowed Hindu woman was allowed to marry the brother of the dead person husband because of progeny. In olden days, polygamy was common in Hindus but it is almost non-existent in the contemporary Hindu society. There has been an increase in love marriages among Hindus over the passage of time, though their acceptability depends upon the caste, financial status and several other factors discussed before. Couples that break the norms and marry without due consideration to caste have to bear neighborly pressure both within and outside the family. However, as more and more people are get education in the urban setting, they have started to become liberal which is the fundamental cause of increase in the lo ve marriages among Hindus. The dowry system is a potential evil of the Hindu marriage. Quite often, the bridegroom and his relatives study dowry worth millions of dollars irrespective of the financial status of the brides parents. In a male henpecked society, such people take marriage for an event in which they can cash the fact that they parent a man. If the brides family can not come up to their expectations regarding dowry, the mother-in-law and the husband subject the bride to numerous hardships and may even burn her to death.

Linguistic Essay Example | Topics and Well Written Essays - 1750 words

Linguistic - Essay ExampleThe more these parameters are accurate and effective, the more abet they offer in streamlining the process of translation in a convincing way. Translation is the ability to mediate mingled with cultures, to explain one to another mixed loyalties the pushes and pulls of the source and target cultures (Robinson, 1997, p. 222). In order to achieve comparability in translation, it is imperative that the translation services strike a balance between the culture and diction, though it is undoubtedly a difficult task to accomplish. Language and culture both are of extreme import in the process of translation because of the strong link between the three of them. This is the very reason wherefore different languages not only differ in the ways of expression of ideas, but also shift in the fundamental ideas expressed in them. So different societies speaking different languages track down to take in and perceive things from different perspectives. According to the Whorfian Hypothesis, The relationship between language and culture is that the structure of a language determines the way in which speakers of that language view the world. Different speakers will experience the world differently at the same level in which the languages they speak differ structurally (Whorf cited in Wardhaugh, 1998, p. 216). ... One category of scholars etymon the translation on the source oriented theory whereas the other category of scholars place emphasis on the target oriented ideals while translating texts. The second approach is more commonly applied in the modern online market in terms of localization and adjustment. There is also a third category of scholars who tend to balance out the faithfulness of text with the accommodation of the targeted audiences. When translating, it is important to consider not only the lexical impact on the target language reader, but also the manner in which cultural aspects may be perceived and make translating decision s accordingly (Burgos and Jaimes, n.d., p. 426). Of the two approaches towards translation, the context oriented approach is more negotiable with respect to equivalence as compared to the source oriented approach. Nevertheless, there is lack of convincing grounds for the self-abnegation of the significance of equivalence as a concept in the context oriented approach. Instead of explain that their rather (text-free) context-bound approach by its very nature does not include the concept of equivalence, these theories attempt to forswear the nature of translation itself by portraying it as non-equivalence related phenomenon/activity (Cuellar, n.d.). This is one of the main loopholes in the context-based approach towards translation. Since the process is non-equivalence based, the result is just another kind of language that is plainly an imitation, and cultural adaptation rather than an exact translation of the original language. Theories of Equivalence in Translation Various theori es of equivalence lay down been proposed in the past like the Jakobsons Equivalence Theory, and Nidas Equivalence Theory. According to the Jakobsons

Marketing Planning and Strategy (Poject)1 Assignment

Marketing Planning and Strategy (Poject)1 - Assignment Exampletechnologies apply in the teaching methodological analysis and curriculum development that include all-time internet connectivity, online courseware (Blackboard), and online registration (PMU, 2014). PMU molds its students to bring about academic, social, and economic achievers. In admitting students, PMU follows the Saudi-Arabian Arabian governing rules and regulation of higher education without consideration to nationality geographical origin, or religion (PMU, 2014). below the leadership of university Deanships, PMU offers various courses and adopts the North America model that relies on the credit hour system to appreciate such academic programs (PMU, 2014). Moreover, the university Deanships plans and executes the organizations strategic plans through the help of the staff, sponsors, management, faculty, government, students, and nongovernmental organizations (PMU, 2014). Indeed, the organization offers scholarship to glaring students in partnership with various donors. By 2012, the organization planned to admit about 5,500 students where the financial attention and the tuition fees paid by students derive financial stability and management in the university. PMU faces immense contest from public universities like King Saud University and King Abdulaziz University (4 International Colleges & Universities, 2014). In seeking to achieve its mission and vision, the university follows a defined marketing plan and strategy.Prince Mohammad bin Fahd University has a long-term vision of ensuring that the university achieves a unique and lordly recognition of becoming a higher education institution with resultant benefits to the students, community, and administration. PMU seeks to achieve this by preparing students to become future professionals in various fields of human knowledge and its application. Moreover, the university aims at adopting new technological methodologies and innovations to aff iance its objectives. Prince Mohammad bin Fahd University seeks to enhance and develop

Presentation, overview, timeline Essay Example | Topics and Well Written Essays - 750 words

Presentation, overview, timeline - Essay congresswomanPtolemy, who headed a considerable number of horse parsleys former troops, proposed they divide the empire among the generals, which was convenient for his ambition. When Alexander died after being ill in Babylon in the year 323 BC, his general (Ptolemy) led a constituent of Alexanders army back to Egypt where Ptolemy pronounced himself pharaoh. Ptolemy successfully fought off his competing generals armies hence, establishing the Ptolemaic dynasty that persisted for 300 geezerhood in Egypt Ptolemy I to XV (305 30 BC). Cleopatra VII (51-30 BC) inherited Egypt from her father Ptolemy XII (80-51BC) married her sometime(a) brother Ptolemy XII, who later drowned in battle against Julius Caesar. Cleopatra then married her younger brother Ptolemy XIV however, she exercise a discussion with Caesar who became Ptolemy XV for the period (44 30 BC). After the death of Alexander in 323 BC, Ptolemy I nominally acted as a satrap for some time under the successors of Alexander however, the successors were not strong passable and the empire began to break up (Aufderheide 247). For Ptolemy dynasty to survive heirs had to be produced hence, Ptolemy I married four wives with the last wife producing his heir Ptolemy II (Rolle 33 Collins 68). Fourteen kings of the dynasty were referred to as Ptolemy and numbered from I XV, with the remarkable aspect of the sovereign being the prominence of women, who rose to power when their brothers or sons were very young (Bugh 41). Ptolemy XII was king of Egypt from 80 to 51 BC officially known as Neos Dionysos although popularly known as Auletes. Auletes was the illegitimate son of Ptolemy IX Lathyrus, who died without designated heir hence, with the help of political parties, the young Ptolemy became heir to the throne taking the name Ptolemy XII. The access code took place without the blessing of powerful a powerful Roman diplomat, which engendered the thoughts of possible Roma n seizure of the body politic however, the threat was partially resolved in 59 BC. Through the help of Julius Caesar Ptolemy gained full status of appreciate head of Egypt through the Roman senate in 59 at a price of 6,000 talents of gold, and pay the payoff he had to enforce ruthless taxation program to the easily enflamed subjects besides, his children included Cleopatra, Absinoe, Ptolemy XIII and Ptolemy XIV (Bunson 351). Ptolemy XIII, the son of Ptolemy XII, brother of Cleopatra tried and failed to win the throne of his nation from his sister and Julius Caesar nevertheless, they both ruled together. Their rule was spoilt since both of them were surrounded by a group of ambitious counsellors, which resulted in tense political grapple in the palace. The young king departed from the palace to join his army and although he showed real soldiery talent, he was no match for Caesar who faced him in battle resulting in the defeat of Ptolemy XIII. After the destruction of Ptolemy X III, Julius Caesar placed Ptolemy XIV (the younger brother to Cleopatra) in the throne together with Cleopatra. Officially Ptolemy XIV was to be her sisters consort, but because he was about 10 to 12 years old at the time, Cleopatra was the true power within the land and presumably killed her brother after Caesar was assassinated (Bunson 351). When Caesar was assassinated in 44 BC, Cleopatra supported Mark Antony against Octavian who became Caesar Augustus and when Octavian declared war on the duo, Cleopatra raised and commanded army that

Starbucks - traditional coffee market Case Study

Starbucks - traditional coffee market - Case Study ExampleThese harvests argon marketed through retail stores. It also markets coffee and tea products through other channels of distribution.Starbucks relies chiefly on an efficient market system and product improvement. The traditional market for coffee is not in adulthood one, and today it offers a limited opportunity for high profits, so it sets about developing products, that are both distinctive and could be sold at a premium price. A specialized product endure, viz. coffee beans necessitated a clear identification of target market. The original mission had made it clear that it was in the relatively unexploited adult sector that Starbucks saw its clearest opportunity for innovation. Starbucks set out to create a range of high-quality products that were distinctive in shape, and especially appealing to people who had acquired a taste for coffee. A wholesome, appetizing and, at same time, slightly exotic taste experience was wh at Starbucks wanted to offer.An insight into possible consumer reaction to product and packaging was obtained by arranging for big groups, drawn from the relevant market segments, to meet in a social setting where reactions could be observed and impressions and comments recorded. The favours were often an acquired taste and the products were typically consumed with alcoholic beverages, at the shadow clubs and restaurants, including fast food.Starbucks has maintained high-speed harvest-feast through continuous optimization of is product mix and constant quantity technological innovation. It has also realized rapid expansion through capital injections. In addition, it had begun to follow a strategy of withdrawing from small markets with limited potential for its core products and to look for markets in countries with a major growth potential for coffee products. The main markets of Starbucks are the United States, Denmark, Finland, Holland, Germany. If there are few, large competito rs in the manufacturing, it is believably that this is due to high door barriers. Conversely, an industry of many, smaller competitors is likely to be the result of lower doorway barriers. The nature of competition for Starbucks differs from other industries. The main competitors of Starbucks are tea, juice, soft drinks, and alcohol products. Competitive rivalry on both a price and a non-price basis is higher in the industry comprising the more(prenominal), and smaller, competitors. If the product is age and the industry is subject to shake-out, then competition will be more intense. The main competitors in the industry are Peets, Caribou Coffee, the Second Cup, Coffee Station, etc. In general, Starbucks is well-positioned to take on this important planetary leadership role. It has the global resources and certainly has the technological capability. Clearly, some comapnies in the same industry are more successful than others, lending support to the view that warring advantag e is largely internally developed. Equally, however, there is a danger of ignoring the environment, as customers and their needs, competitors, changes in technology, etc., can play an important role in determining competitive success.Bear in mind Porters 5 Ps or five competitive forces which include the threat of entry of new competitors (new entrants) the threat of substitutes the bargaining

Ethical Delimas Essay Example | Topics and Well Written Essays - 750 words

Ethical Delimas - Essay ExampleBP used its own business analysis ab unwrap the merchandise resources of its reserves worldwide and their depletion through peak oil theories, and determined that it would be innovative in spend current budgetary surplus and internet into future sectors and alternative cogency. This can be seen as tell of a 20 to 30 year future plan for the company aligned with socially state-of-the-art parking area ideologies, yet rooted in the profit of the status quo and oil-dominated economies globally. Thus, the Green initiative of BP can be critically questioned as to its veracity of motive or construction as a market joyride and brand, but few other companies globally have invested so much dandy in Green technologies and clean, alternative energy sources. Evidence suggests that this is derived from the influence of socially progressive forces inside the publicly traded company as employees and management as the primary cause for the change in business m odel, though it is based alike in a stark view of the changes required in Western societies economically over the side by side(p) twenty years. This can be seen in a lecture given by Dominic Emery of BP in capital of the United Kingdom in March of 2011, where he shows how BPs indemnity on renewable energy was developed out of its own research into global economic trends Renewables, including biofuels, are projected to account for 18% of the growth in energy to 2030 compared to 5% of the growth since 1990 - and the rate at which renewables penetrate the global energy market is correspondent to the emergence of nuclear power in the 1970s and 1980s. The projected shift from higher to lower cytosine energy is driven in large part by the anticipated trend of increasing policy support. So even in our base case what we see as the most likely answer - we see a change in the fuel mix that projects a strong future for renewables, botch up and nuclear. Wind, solar, biofuels and other r enewables all look set to grow their share in primary energy, from less than 2% now to over 6% by 2030. The same is true of nuclear and hydropower.The use of renewable energy will grow strongly we believe at around 8.2% per year to 2030 which is almost four measure the 2010 level by 2030. (Emery, 2011) Focusing on cleantech and renewable energy is not simply a marketing ploy or lip-service for BP to mask its environmental destruction in oil drilling or the unjustified profits, salaries, and benefits of its executives & owners. Rather, BP has actually some of the most extremely respected market analysts in the oil and gas fabrication looking at internal production numbers related to peak oil, and sees the development of cleantech in a society as proceeding at an accelerated rate over the next twenty years. In this business analysis, BP management decided to form a venture capital affiliate (AE Ventures) to invest profits from current operations in future business opportunities i n cleantech. AE Ventures is the strategic corporate venture capital arm of BP Alternative Energy. The police squad is focusing on three investment activities investing in highly innovative cleantech companies and funds investing in next generation carbon offsets incubating proprietary cleantech R&D. The team was set-up in 2006 and has since invested around $100m in 20 different cleantech and carbon ventures and funds. The aim is to invest a chalk up of $150-200m by 2013. (BP, 2011) An excellent example of this is the company

Portraying paintings Essay Example | Topics and Well Written Essays - 750 words

Portraying paintings - Essay Example then(prenominal) there is the musical instrument to the far righta bit more frivolous an object, and a sword near the centercertainly not as common as a book. thither is also a sort of musical instrument with the skull, which is the obvious focal point of the painting. The wooden crimp is set near its mouth, almost to look as though the skull is playing it. In fact, perhaps the skull is glad as it plays a whimsical tune. Also interesting, however, is the unaccented source, a small window, presumably near the ceiling. The light illuminates only the skull, and leaves the other images in relative darkness, as if to say that what is important in the picture is the monitor lizard of death, rather than the other Vanities of Human Life that are portrayed. Death, the artist seems to suggest is another of these vanities, however, as the skull plays upon its flute almost whimsically. Perhaps he is trying to tell us that death is the most beautiful self -consciousness of all, as it removes us from the other banalities of existence. In John Keats poem, When I Have Fears That I May foreswear to Be, we see the two most common themes of Keats entire body of poetrythose of unrequited love, and alarm of deathhere together in one poem. He uses the sonnet carcass, with three quatrains and a rhyming couplet at the end. (This can also be seen as an octet and sestet). The natural divisions in the form of the poem organize his fears about love and death.

American and Finnish Work Teams Essay Example | Topics and Well Written Essays - 750 words

American and Finnish Work Teams - Essay ExampleWorking together calls for the team members to understand their role and cultivate trustiness for the benefit of the group. There are emotional difficulties, which helps the team members to build trust and pull in closely with two American and Finnish teams. Teamwork is demonstrated by hard work and effort put by each(prenominal) in the team to ensure that they achieve the teams goal. A divided team cannot meet their target in this competing world where e veryone struggles to produce the quality product to remain relevant. Whether the work teams involves employees in corporations, students in learning institutions or members of clubs and societies teamwork must be a very important thing for success. The differences include the Finland teams have a very positive attitude towards what they do and participate in especially Sauna. It is interesting to find even small(a) apartment fixed with little Saunas demonstrating their importance i n the Finish culture and was not for business purposes. American teams engage in matters relating to business including the football teams, whose players are heavily rewarded unlike Sauna, which is meant for the very scenario. American work teams focus on the individualism especially in situations where individual members in football teams are praised. Losing teams in America are normally forgotten I they do nothing to improve performance and early(a) lose their members. Recognition is common for team members of the winning teams and become famous for their work even in big corporations.

The communist Manifesto Essay Example | Topics and Well Written Essays - 500 words

The communist Manifesto - Essay ExampleMarx and Engels influenced by the philosophical system of Hegel, set out to change the face of the earth by calling the workers to unite to overthrow the capitalists. The commie Manifesto was meant to provide the proletariat with required impetus for a social change.The Communists have no different interests but the proletariat. Since capitalism exploits the laborers but offers them only their subsistence wages, Communism is opposed to capitalism. The bourgeoisies notions of freedom, culture, law, etc., are determined by their economical conditions. Communism, hence, abolishes eternal truths, religions and morality, for they are products of historical training. The core agenda is to acquire political supremacy by abolishing the clannish property and thereby uprooting the bourgeoisies. The proletariat, then, provide centralize all instruments of production, and increase the productive forces. As class distinctions disappear, the proletarian s will have an association, in which the free development of each will be the condition for the free development of all (Marx and Engels, Proletarians).Capitalism is characterized by private property, freedom of enterprise, profit motive, consumers sovereignty, freedom of saving and investment decisions, and creation of competition, among others. Capitalist system necessarily envelops the private ownership of the means of production.

Case Study of McDonalds Essay Example for Free

Case Study of McDonalds EssayIn the early 1940s, two br a nonher(prenominal)s exposed a burger restaurant that was based on standardized preparation c on the wholeed the Speedee Service System. This burger restaurant is at present globosely know as McDonalds. In 1976, McDonalds introduced the break steady posting as a way to diversify gross sales and carrefour selection. Today this multinational corporation serves nearly 54 million customers any day in 120 countries around the ground.McDonalds first international venture was in Richmond, British Columbia, during 1967. Two of McDonalds main products were introduced in 1968, the Big Mac and the Egg McMuffin Sandwich. When the first McDonalds opened in Hong Kong in 1975, they were the first restaurants to consistently declargon clean bathrooms, which drove customers to demand the same standards of other restaurants and institutions.McDonalds continually builds its brand by receiving customer input. This is wherefore Mc Donalds is known as one of the most recognizable brands in the world. This case find out illustrates how McDonalds marketing do operates and how they e genuinelyplacecome problems in the process.This case epitome go away complicate a fig up analysis of McDonalds, which hold backs at the internal environs of strengths and weaknesses and the external environment of opportunities and terrors. It thusly examines alternative solutions to correct weaknesses, threats, and opportunities and concludes with recommendations with exact stairs and a brief conclusion.S.W.O.T. AnalysisThis analysis was developed from the McDonalds website and various other online sources. Other information was provided by the textbook, presidency Behavior by Robert Kreitner and Angelo Kinicki. SWOT stands for internal Strengths and Weaknesses and external Opportunities and Threats. It exiting illustrate the opportunities and threats in McDonalds online environment, and liken it to their internal s trengths and weaknesses. We go forth then discuss creative strategies to align their internal environment with their external environment and provide multiple alternatives and a recommendation.Internal AnalysisMcDonalds Corporation is a multimillion dollar global business because of the feature their strengths greatly outweigh their weaknesses. McDonalds is known globally because it is dedicated to the unparallel levels of calibre service, cleanliness and values. McDonalds is overly globally known because it is financially sound and recognized by the Fortune 500 and the Hoovers 500. We leave provide the strengths and weakness of the McDonalds Corporation. We go away likewise show the effect they study on their expansion throughout the globe and the direct partake it has on their financial records. This depart be presented in locomote secernate of importance throughout the strengths and weaknesses.McDonalds SWOT AnalysisStrengths1.The Companys developed global strategya.60 % of McDonalds sales and all of its top 10 restaurants, (in terms of sales pro crush hold to get offhers) ar now overseas.b.McDonalds adapts to each(prenominal) earths specific films cultural differencesi. For example In Japan, McDonalds had to substantially adapt its original U.S. bolt menu to include a McChao(a Chinese heat rice dish). When McDonalds introduced rice meals in Japan, sales jumped 30% in one year, and it continues to innovate in Japan with Teriyaki McBurger and Chicken Tatsuta.ii.The menu price has been adapted for each country.iii.The average Big Mac price for the U.S. is $3.00 China $1.26 Switzerland $5.64c.In 2005 McDonalds was ranked 8th out of the top 30 global brands.2.Adaptation to cultural preferences and trendsa.Within the past 3 years, McDonalds has made several adaptations to their strategy by cast uping a much appealing break unwavering menu, specialty coffee berrys, and wellnessier menu options.b. McDonalds has also managed to adapt their in dividual franchises to the current trends and concerns in their individual geographical locations, simultaneously cutting hails.i.For example In Europe, McDonalds discovered that children were contentwith a unanalyzable word puzzle on a menu tray or a small stuffed animal and did non require more than expensive Happy meal promotions that they used in the U.S.c.This year the worlds largest restaurant chain, with 31,000 locations, will spend $1.9 billion to open 800 restaurants and reinvest in existing locations.3.The companys attention to global health concernsa.McDonalds menus offer a variety of aliment products that heap fit into balanced, active lifestyles. Restaurants typically serve several types of hamburgers, barbecued and fried chicken products, and fish and, in many cases, salads, produces, and additional devise options.i.Many European countries have launched Salads Plus menus, including meal-size salad plectrums, a side salad, seraphic fruit bag, and other options .ii.McDonalds Canada offers Toasted Deli Sandwiches.iii.McDonalds Hong Kong has a Fresh Choices Menu, with two salads and fruit yogurt.iv.McDonalds Australia offers a QuickStart break immobile menu, including a choice of cereals, juices, reduced fat or nonfat milk, and yogurt.v.McDonalds Taiwan serves a Toasted Rice Burger.vi.Apples atomic number 18 served whole or with other diets in more than 20 countries around the world.b.Many local business units are adding mod salad, fruit, and vegetable offerings.c.Local business units are also expanding Happy meal choices to include untested sandwich, side, and beverage alternatives. These reflect a System-wide goal of ensuring that Happy Meals live a choice moms feel good about andchildren enjoy.4.The Company has high environmental standardsa.Deli actually Vehicles which can carry fresh, frozen and chilled victuals have end pointed in fewer deliveries, enabling them to reduce diesel costs and fuel emissions. Also, fixed speech com munication schedules reduced the distance traveled in 1993 by 310,000 miles.b.Each McDonalds restaurant is carefully designed individually to fit into its local environment. This meat listening to local concerns, fitting in with local scenery and landscaping drive-thru restaurants. all over 120 McDonalds restaurants are in conservation areas and over 30 are in Grade II listed buildings.c. McDonalds uses a minimum of 50% recycled content in corrugated cardboard boxes and ask that their suppliers do the same. every last(predicate) McDonalds diet boxes and cartons are made from 72% recycled material, carry out bags are unbleached and made from 60-80% recycled material, mend napkins and tray liners are 100% recycled paper. Additionally, all their picnic benches, drive=thru lane traffic bollards and most of the fencing panels are natural restaurants are made from recycled polystyrene.d. McDonalds have made a commitment that, by 1995, they had reduced the people of solid waste by 5 0%. They achieved this by using the three Rs Reduce, Recycle and Reuse.5.High percentage of nonage employmenta.McDonalds has the largest number of minority and female franchisees in the quick service industry.b.More than 40.7% of all McDonalds US Owner/Operators are women and minorities.Weaknesses1.Worker shortagea.In all employment areas, at that place is a high demand for qualified workers.b.A new development that is cr consume unconstipated more employee demand is the newimmigration laws for the country and state.2.Employee turn-overa.It is difficult to keep the employees already employed with McDonalds.i. McDonalds has a turnover rate of about 35 to 40 percent.b.People consider working at McDonalds embarrassing and look for employment elsewhere.c.Minimum wage doesnt keep good workers around.i. $5.85 per hour antecedent July 24, 2007ii.$6.55 per hour beginning July 24, 2008iii.$7.25 per hour beginning July 24, 20093.Customer trends change and so do their choicesa.Quality and t aste of products is declining.b.People are generally tired of the same brands that they had been using over the years, so when they do not see the expected innovation they migrate to new brands.c.People see McDonalds every where and this over expo original might also be a reason for abstinence. Moreover maintaining the standards of such a huge chain becomes feasible and when on that point is lack of quality service in one fund it effects the whole brand.External AnalysisThe constant improvements in technology and the competitive marketplace gainsay McDonalds with many opportunities and threats. McDonalds has a great management team that constantly looks for new opportunities because McDonalds is the industry standard on technology. Other opportunities for McDonalds would be to expand to all developing and developed countries around the world.Among the current and future threats, there are thousands of fast- fare chains in the world, most of the new fast-food franchises are conce ntrating on having a whole image, so therefore McDonalds needs to continue to improvetheir healthy choice menu. This will be presented in descending order of importance throughout the opportunities and threats.Opportunities1.New Technologiesa.Computers that are also tablesi.These computers that are also tables will be very handy because people do not like standing in lines and having to wait to order. Now all customers have to do is find a table and sit down and start ordering. This will give birth off even more because customers will be able to special order their food easier which will in-turn reduce the mess up orders because customers will do it themselves.ii.These computer tables will also make it very easy for customers to pay for their food or even split the bill if they want to. All customers will have to do is lay their credit card or debit card down on the table and then pick what food you want to pay for and drag it over to where your card is lay and then click ok that is correct then use your finger to sign for the bill.2.International Expansion and Franchisinga.There are only 17,000 McDonalds around the world and only located in 119 different countries.i.There are 194 countries in the world and McDonalds has lost of room to expand there restaurants to new countries.ii.McDonalds main concentration of expanding is in the ever exploitation in population of China. McDonalds wants to build as many drive thrus there as possible for the fast passed living. They have done research that there are 30,000 filling stations to put them in.b.Selling corporate own McDonalds and turning them into franchises at home and abroad.i.Sold 18 businesses in Latin the States and the Caribbeans. As a result these two countries will in turn franchise 1,600 restaurants.3.New Food Items and New Programsa.Here in America we are accustomed to one of the programs that they are trying to add all over the world. This wouldbe known as the dollar menu. In Europe they are calling it the Eurosaver, China has the RMB 5, and Latin America features the McMenu.b.In Latin America they are experimenting with something called McAhorro. This is a program of special pricing of certain products during certain times of the day or on carious days of the week.c.In Egypt their McDonalds are trying something completely new to McDonalds and this is having a carryout. Other countries also doing this now are Tur pick up, Hong Kong, and Southeast Asia.d.New food items that became popular in Latin America are the McCafe coffee and dessert concepts. Which are Expanding to other McDonalds in other countries to see how they fair.e.New Healthy Foodsi.Toasted deli sandwiches have now been put on a couple of McDonalds menus in Canadaii.McDonalds are starting to cook their French french-fried potatoes in healthier oils and finding ways to cook their hamburgers to have less grease in them.iii.Mediterranean animate Pitamac, a square pita bread sandwich that is open at the top and fill ed with spiced beef, grilled vegetables or chicken.iv.Introducing veggie burgers to more of their restaurants.v.Introducing water-based or else of oil-based salad dressings for their new premium salads.vi.Introducing healthier option with their meal instead of fries such as salads, baked potatoes, yogurt, fruit, ect.Threats1.The biggest threat for McDonalds domestically is the lack of growth opportunitiesa.The market in the United States is well saturated and there is not a whole lot of room for growth.2.Healthier eating habits.a.People are more worried about their health in todays society than they have ever been. McDonalds has introduced salads and other low fat items but it is hard for people to make the switch because the other food that McDonalds offers tastes great.3.Fast food restaurant franchises as upcoming competition.a.The biggest competition would be taco and burrito franchises. This would be a threat because individuals get tired of eating hamburgers and fries and they want something different.b.McDonalds has the upper hand on most fast food restaurants because they serve breakfast. Recently Taco Bueno has added a breakfast menu and that could also be a threat for McDonalds.4.Terrorisma.With McDonalds being a big retail food chisel in with a lot of customers in the store daily.b.This could be a major threat not only to the store itself but to its customers also.5.Global Competitiona.Through out the globe McDonalds is facing more and more competition because of other fast food chains entering the global markets.i.Burger King is the number two burger chain. It is located in over 65 countries now. In the US alone it has more then 11,200 locations.ii.Subway is the second largest quick serving restaurant. It has an astonishing 27,700 location abroad spanning over 85 countries. Another huge threat that this makes is that it now has more locations in the US than McDonalds.b.With global expansion McDonalds not only has to deal with other abroad competi tors but the own countries fast food chains. McDonalds also has to get accustomed to the local eating habbits and taste so they will be able to meet their wants and needs. This means McDonalds will have to come up with new menu items for each country to fit their customs.i.Items that they have came up with to fit the taste and customs of consumers in Japan was to introduce the Mega Teriyaki Burger and the Triangle-shaped Mango Custard Pie.AlternativesAlternative 1- Technology UpdateImproving and purchase New Technology McDonalds has been improving many things at their restaurants in the past couple of years such as remodeling, new menu items, and a drive-thru order speaker that shows you what you have ordered. McDonalds needs to make sure that they deep up with todays society and the new technology. One of the newest technology that McDonalds needs to consider purchasing is called Microsoft surface. This new technology well not only cut down on employee cost but it will help them keep up with the new way of life that time is money.ProsA. With Microsoft excavate computer tables in place it will make business quicker.i. People can sit down and order their food at the tablesii. There will be no waiting in lines which in turns saves people time.iii. Customers can pay at the end of their meals incase they want more food after their first order instead of going and standing in line again.B. Offer more things to do while waiting on your food and after you are done eating.i. Microsoft Surface also offers things to entertain your kids such as playing music to painting with their fingers.ii. Business people will find it handy because they can get on the internet and find thing they need or to get directions to their next destination and then can transfer it to their phones of PDAs.iii. Will older people like the new technology because it will be something new to them and will have to learn how to use it properly.ConsA. Microsoft Surface will be brand new technologyi . The cost of Microsoft Surface will have a very expensive price tag along with it.ii. Since it is a new product this means it will still have a few bugs in it that have not been found or worked out.B. How reliable with this new technology bei. Seeing how this is going to be used not only to order off of it will as be used as a table to eat and drink off of. Will the Surface be durable generous to handle messy food and drinks that will be spilled on it?Alternative 2- Improve Healthy menu OptionsMore Attention for Americas Healthy Menu Options- McDonalds has been successful in adding healthy menu options around the globe. However, throughout our study we have found that the healthy menu options for Americans are quite limited, and even more limited for the children in the United States.The PlanA.We feel that adding some healthy menu combination meals would really improve McDonalds sales. Americans dont want provided a salad or chicken wrap as a meal, so why not add a combination me al that includes a salad, wrap, grilled chicken breast, or toasted deli sandwich with their choice of a healthy side, such as a fruit salad, yogurt, vegetables, or baked potato.B.Dont forget about our children. Moms arent just concerned about what they are putting in their mouths, their childrens health is just as important. If a mom can go to McDonalds and get a healthy meal, but there isnt anything healthy to feed her children, most likely shes going to choose a competing fast food franchise. Happy meals need to have options such as, a beef pot pie, turkey sandwich, or grilled chicken fingers.Choices of sides could include a healthy macaroni and cheese, vegetables, fruit marshmallows, or even cottage cheese and strawberries. McDonalds could also really realize some big points with parents if they added healthy lifestyle tips for kids on the happy meal sacks, or provided toys that promote exercise.ProsA.Americans whap variety and choices. Thats exactly what this plan is giving McDonalds customers. Variety and healthy choices will not only satisfy current customers, but it will attract more business.B.One of McDonalds biggest customer bases is America. Providing these options for this customer base will also increase their profit intake.C.This plan also shows the people in the U.S. that McDonalds cares about their customers concerns. This is just one more way to attract business.D.Since the release of the movie Super Size Me McDonalds has been known as the fast food restaurant that makes Americans fat. The best way to improve this bad image is to implement the healthy menu options in America.ConsA.Adding more options to a menu also means adding costs for the business. It is more expensive to keep vegetables and fruits fresh than it is to keep the food they currently serve fresh.B.Even though Americans are very concerned about their health, there is a large number of people who dont want to do anything about it. People arent looking to be healthy when they go out to eat at McDonalds, and because of that, the new healthy food options may not sell as well as other well established items on the McDonalds menu.Alternative 3 Increasing WagesIncrease starting wages and implement frequent raises McDonalds has always been considered one of the worst paying jobs with the last(a) skill level. Even though the working conditions are favorable, qualified workers do not want to work at McDonalds because it is embarrassing, but mainly because McDonalds does not pay theiremployees enough. We think starting salaries should be increased as an incentive to want to work for McDonalds and turn the job into a career.ProsA. More authentic employees as applicants.i. The country is experiencing a huge worker shortage, but not only a worker shortage, but qualified, dependable workers. This alternative should help remedy that situation.ii. With higher starting wages and frequent raises for the employees, there should be a less percentage turn-over rate. If the employees are happy, they wont be looking for other positions elsewhere.ConsA. This increase will cost the corporation more financially.ii. This could limit the amount available in dividends to stockholders hurting future investments.RecommendationsTechnology updateIn order to remain in competition with not only fast food restaurants, but other restaurants as well, McDonalds will have to keep up with the growing technical society. This means taking advantage of any fast food advances that pertain to their area of service. The new technology will have to keep the pace of todays fast moving society, in which time is money.A specific technology that we recommend McDonalds take advantage of is the Microsoft Surface computer tables. This technology will be costly, if implemented in metropolitan areas it will be advantageous to not only the corporation, but also to McDonalds customers. Microsoft Surface computer tables will increase the contribution bank of the corporation by saving time, money, and order errors.McDonalds should gradually begin the implementation of the Microsoft Office table in major cities throughout the globe. As McDonalds begins to reap the benefits, and work out the kinks of the tables, the corporation shouldgradually apply this product throughout smaller restaurants.This process will be very slow moving and costly, but it is key in ensuring McDonalds continued domination in global fast food service.ConclusionsIn todays fast paces, highly technological society McDonalds has been able to stay on top of the fast food service industry, while providing quality service, and timely deliverance of food. It is not an easy task to stay on top of technologies and changing tastes of customers. McDonalds will need to continue to research the changing eating habits and styles to attract new customers and keep the business of current customers.McDonalds has proven its concerns for customers and employees by experimenting with new facilities and foods t hey are proving to society that they are concerned with not only their health but their prosperity. McDonalds has a very promising future ahead of them and if they continue to adapt to society and new technologies.Refrenceswww.mcDonalds.com

A View From The Bridge Essay Example for Free

A look From The Bridge EssayThe street and house-front of a tenement building. The front is skeletal entirely. The main acting ambit is the living-room-dining-room of Eddies apartment. It is a workers flat, clean, sparse, homely. There is a rocker down front a round dining-table at centre, with chairs and a portable phonograph.At the punt are a bedroom door and an opening to the kitchen none of these interiors is chequern.At the right, forestage, a desk. This is Mr Alfieris law office. There is also a telephone booth. This is not used until the last scenes, so it may not be covered or left in view.A stairway leads up to the apartment, and then farther up to the next storey, which is not seen.Ramps, representing the street, run upstage and off to the right and left.Arthur Miller, born(p) in 1915, wrote this play in 1955. It is set in Brooklyn, New York, in the late 1940s. Its main way is on an Italian-American family, and the issues they face. It has a strong pedigree with an American immigrant story base. The view from the bridge is in a way the audience sitting on the fence watching the merging of this American culture profligacy the passions and identities of its inhabitants.CharactersHe introduces us to the following charactersAlfieri is used as the narrator of the play. He guides the audience along with reach information, and towards the unfolding events with an unbiased overview. He helps to give us a balanced opinion of each of the characters.Eddie is the writers symbol. He is the main focus, the protagonist, to each of the characters (his relationship with Beatrice f howevers apart, his true feelings for Catherine are revealed, jealousy of Rodolpho and Marcos rival).Beatrice seems to be the link to all of the important characters (the wife of Eddie, aunt of Catherine, and cousin to the immigrants Rodolpho and Marco). She keeps the slumber between them, and shows deep emotion for each of them.Catherine, other than referred to as Katie, is a young adult of 17. She realizes the need for her to act like shes a lady and to understand her own life, take charge and do what she wants to do.Rodolpho is the life of the play, loving life and having a big personality. He finds another problem, be cases Eddies opposition to him, because of his talents to sing, cook and sew that leads others to think he is a homosexual.Marco plays the antagonist that in the end kills Eddie. His quiet character suspiciously passes through the play pre-occupied with other thoughts. He tries to keep the peace within the families, but in the end he challenges Eddies authority.Millers use of language for the characters has an effect on how we see progress of the characters psychologically whether they develop a sense of doom, love, jealousy or betrayal.Marco talks about his family back in Italy, the older one is sick in his chest. My wife she feeds them from her own mouth. I tell you the trueness they eat the sunshine, bountiful us a sense of his background, personality and his opinions. Catherine really demonstrates how nave she is through her speech. She states, I dont understand Please, tell me Well I forgot, and they are all examples of how her character is innocent and young in mind, and doesnt understand things going on around her that she should be able to comprehend.Stage directions make an even great impact on the performance. Each character has their own style, and way of carrying themselves, which adds to the believability and realism of the stage show. A particularly good impression of this is in Act Two where the Immigration Officers come to take onward the illegal immigrants, otherwise known as Beatrices cousins. We can really see the emotions of the characters flooding out, CATHERINE stands motionless, uncomprehending stare at him in a realized horror. This can raise the tension in the audience, absorbing them into the worldly concern that the act creates. It also has much of an impact for instance, Mi ller could have written, MARCO walks freely to EDDIE and spits, but instead he wrote, MARCO suddenly breaks free from the group and dashes into the room and faces EDDIE MARCO spits into EDDIEs face.StageThis is basically how I imagine the stage to be set up according to the description at the beginning of Act One. It is quite spaced out, giving the audience a larger area to watch, to keep their attention for longer. What is put on the stage and the coat of each area is important to create the realism of the drama. Millers use of prop up in the play is actually specific and limited, as I mentioned before. Arthur Miller very effectively describes and includes only essential play details. This gives those acting a chance to add individual characteristics through extra props.The layout describes only the indispensable parts and props of the stage. Throughout the play, one by one, we see the relevance of each bit to the plotNow CATHERINE gets up and puts a record on the phonograph P aper Doll. This is where the phonograph in their apartment plays an important role, as Catherine uses it to challenge Eddies authority by dancing with Rodolpho, or Rodolpho with Catherine.The main story of how the personalities of these characters clash or immingle happen at the dining table. It is the place where they discuss oranges are orange and lemons are green. Eddie implies that Rodolpho is hiding his sexuality, difficult to be someone hes not by saying that they paint the oranges to make them look orange.The rocking chair comes into focus oddly when Eddie is distressed, contemplating or when hes going crazy over his unhealthy obsession with Catherine, possibly symbolizing his feelings or attitude at the time. EDDIE is alone in the rocker, rocking back and forth in little surges, explains Eddies emotions.So, although these objects are mentioned only once or twice, they play a big part in setting the atmosphere and accentuation details rather than having them said, also be ing effective as they are few.The lights show the change of scenes, especially on Alfieri, when events unfold. The lights have gone down, leaving him in a glow, while behind the dull prayers of the populate and keening of the women continue, not only brings the focus off the dramas climax, but keeps the solemn mood of sorrow in the background. They also highlight important parts of the play, A phone booth beings to glow on the opposite side of the stage a faint, lonely blue. It shows different places or areas of the stage. But it could have been used even more to explain certain times of the day, or feelings and emotions of specific characters.

The Airasia Company Strategic Management Essay Example for Free

The Airasia Company Strategic focusing EssayNowadays, the competition among airplane industries is very tough. According to Daniel Chan (2000), with just ab bulge out two years to go to the turn millennium, air wars over Asia are hotting up, with some of the valet de chambres biggest airlines engaged in sharp over Asian skies1. Each Of Airplanes Company in the world trying to conduct some strategies to contest with a nonher competitor in their exertion. A pass on of airplane companies come out with divers(prenominal) strategies to even up their familiarity better than their competitors. To compete with their competitor in the demarcation environment, a guild needs to shed a dodging to achieve their long terms objective and can be successful for doing their business. Moreover, to be successful in their long terms objective and their business, company need to identify their strategic management, because with unspoiled strategic management company can be achieving thei r vision and mission to achieve the successfulness in their business.Regarding this issues, the strategic management becomes important due to the following reason such as globalization to survival their business, and than e-commerce become the critical success to the company nowadays. The two following reason are need to instruct into consideration, and than to be successful in the company management, a company needs to consider the company efficacy and how to integrating it with the as well as master(prenominal) factor in the inner(a) and outside(a) factor. The main factor in the internal and external factor can be identified with SWOT analysis.The internal factor can take a look into strength and weakness in a company, and for the external factor, a company can look at opportunities and threats in the external environment. Further more(prenominal), according to Daniel Chan (2000), the airline diligence is a unique and fascinating industry. It captures the interest of a wide audience because of its glamour, reach, and impact on the outsized and maturation numbers of consumers/travelers worldwide2. Based on this statement, airline industry become the greatest opportunity for AirAsia.The growing numbers/travelers worldwide can be the wonderful opportunity for AirAsia for running their business. In addition, to captures and attract a customer to choose AirAsia as an airline option, AirAsia need to develop and ca-ca a wonderful dodging and come out with special offering to their customer to successfully in their business. On this composition, I would exchangeable to identify and analyze the AirAsia Company strategic management How AirAsia can be a leader in the lowest cost carrier in the airplane industry.Im interested to more deeply identify and analyze the strategic management in AirAsia Company because AirAsia have a lot of achievement and awards since year 2001 until present and than they have the greatest strategy which is can make AirAsia to be a leader in the worlds low cost carrier in airline industry. And than, AirAsia is unitary of the companies with beneficial company strategic management and has a successful story in the airplane industry in the world.AirAsia now becoming the leading low cost carrier airline in the world and the achievement that AirAsia received to ascertain that AirAsia is one of the best airplane companies. The achievement that AirAsia received in 2009 on the last awards and recognition is the best low cost airline in the world. In Addition, on this paper will be structured into four sections. Section 1. 0 is introduction, Section 2. 0 covers roughly AirAsia flow rate issues, in this section will be discusses about why AirAsia need to consider a strategy, and AirAsia up-to-date issues. Section 3. mainly discusses about AirAsia business strategy, this section also will be discusses about why AirAsia stressed to be low cost carrier in airline industry, AirAsia SWOT (strength, weakness, opportun ity, and threat) analysis, and also AirAsia business strategy to solve the afoot(predicate) issues. And than, section 4. 0 would be the last section is conclusion for this paper. 2. 0 AirAsia Current issues how to be low cost carrier leader in airline industry On this section, I will discuss about the AirAsia current issues how to be low cost carrier in airline industry.This section involve, why AirAsia need to consider a strategic management, and than what is the current issues that happen in AirAsia Company. This section will discusses the importance of developed and consider strategic management in AirAsia Company, and identify of current issues in AirAsia Company. 2. 1 Why AirAsia need to consider a strategic management Why a company needs to consider a strategic management nowadays? According to Daniel Chan (2000), since the 1970s, the competition for the Asian air travel market has always been intense.This became more intense in the 1990s as transaction batchs were squeezed 3. Based on that statement, the competition among airplane industry will become more grow, traffic volume also would be increase, and also the Asian air travel market has always been intense. When the competition in the airplane industry becoming though, complex, and rapidly change, AirAsia company as a company that joined in the airplane industry business need to thinking strategically and also must preparing a good strategic management.The AirAsia strategic management needs to effectively and efficiently prepare and implement in the AirAsia company management. Why AirAsia need to consider strategic management? The first reason is because the airline industry is a unique and complex industry4. Based on the statement, the complexity and unique of the airline industry, AirAsia need to come out with the greatest strategy to compete with their rival in the same industry. Without the right strategic management, its possible AirAsia could not be able be compete with the complex business environment in the airline industry.Furthermore, the stake reason why AirAsia need to consider a strategic management because in a company nowadays, general management which is the process of achieving organizational goals by engaging in the four major functions of planning, organizing, leading, and irresponsible may not sufficient and supportive for the organization succeed in the world of complex environments. It concerns about the process to manage the company internally but do not concentrate more on creating competitiveness regarding environments affecting the organization.Even companies adopt general management to sustain profitability by trim the defects or costs, and improving operations process in order to increase productivity, they may not succeed in the competition because they perform only similar activities better than competitors but do not create distinctive competitiveness. Additionally, they perform only operational effectiveness but not strategy. Operational e ffectiveness and strategy are both essential to superior performance but they work in very different ways.

Domestic violence against women Essay Example for Free

municipal military unit against women EssayAmong the different causes of injury to women, municipal violence tops the list, ahead of otherwise causes such as rapes, mugging or raze car accidents. According to recent reports by the CDC, there is an laugh at of ab come to the fore 15 million nipperren and women annually. Domestic violence lowers human haughtiness, and therefore, the whole world should come out and condemn it in the strongest terms possible. numerous people argue that the women, who ar mostly the victims of domestic violence, should similarly not keep silent about it to protect their spouses, but rather report them to the relevant politics for the appropriate actions to be taken against the perpetrators. However, that would not be a complete solution to the problem. As a matter of fact, it puts the woman in more danger of a violent attack or even murder, should the man get freed, because they atomic number 18 likely to vindicate the actions of the w oman through violence.To solve the problem of domestic violence, the procedure has to begin from childhood. The children should be taught how to relate to others in a relationship from a young develop at home. But the problem is that domestic violence begins at home, and the children who grow in families with regular violence, are likely to be swallow the same way in future, to their own families. Therefore, these lessons should be taught at school. Besides didactics our kids about science, mathematics, languages, and technology alone, they should similarly be taught about relationship skills. This helps them to understand the importance of love and the dignity of humans, deterring them from getting involved in domestic violence in the future.This can be a in truth effective way of dealing with domestic violence. Let us face it, is almost impossible to rehabilitate domestic violence offenders so that they can live peacefully with their families. Statistics indicate that perpetrat ors of domestic savagery have repeated the act more than once, and continue to threaten the victim of assault, should they dare counteract. Therefore, teaching a child early enough about relationship skills can be very beneficial to them in future, as they will have the knowledge to understand conflicting situations making the right decisions and taking the right actions concerning them. The children should also not be exposed to a situation of domestic violence, and those in families with such problems should better be raised away from such an environment.We all have the power and ability to influence a catamenia to domestic violence. We need to speak about it openly, rather than hiding it. Many people suffer all(prenominal) day from domestic violence, but they are afraid to let it known to people because they fear revenge from the offenders. They are also made to feel that they are at fault for their suffrage. And people will eer ask why they do not just walk out of the relatio nship, without considering the possible consequences they might suffer. Many victims who have broken their relationships because of domestic violence have ended up getting killed by their ex-boyfriends or husbands. There is also stalking of the victims, after they move on, or get married by other people. Therefore, we just ought to make a change, starting with ourselves, in respecting our relationships and our partners.Teaching our children early about relationship skills and gentility them in a violence-free environment will in future give rise to a saucily generation of nonviolent husbands and wives. This is possible if we commit ourselves to making it happen. According to recent researches, children raised in families with domestic violence are more likely to be violent in future to their partners, than the children raised in nonviolent families. This implies that when the children grow up, they develop the characters that they were exposed to.Domestic violence can only thrive when we are silent about it, but when we all team up together to eliminate it, it can no longer be a subject of discussion. It is never late to act against a problem, and similarly, there is overmuch that we can do right now and long into the future, concerning domestic violence. We can start by acme awareness about the issue and letting our family and friends know that we never will tolerate domestic violence and that they should stand together with us in its fight. There also are programs that have been formed to scrap domestic violence, which we can support, in order to continue with the efforts of ending the matter in the long run. A difference can only be made when we stand together.

Moral absolutism Essay Example for Free

Moral absolutism EssayWhen we speak of Morality we think of the difference between in effect(p) and wrong, the difference between the good and the evil. We drug abuse devotion to justify our actions and decisions. More often than not, bulk trim back their morality on others and expect them to act in the way they find fit. They believe that the idea of justifiedly and wrong is world-wide. In her essay On Morality, Didion contradicts this system and believes that every wizard can have different ideas of morality based on their have got perception. To slay her point, Didion uses the examples of Klaus Fuchs and Alfred Rosenberg.Fuchs was a British traitor who leaked nuclear secrets to the Soviets, and Rosenberg was the Nazi executive of Eastern Europe, where the Germans committed their most heinous and most murderous acts during World War II. Both of them claimed that what they did were morally appropriate. She then goes on to say that Jesus justifies what he did based o n morality. The juxtaposition of these ideas affirms Didions theory that the conviction of morality is vastly based on perspective. This juxtaposition also helps prove that passel use morality to justify almost anything.Osama Bin Laden believed that it was morally honorable to take the lives of millions of innocent civilians in the name of religion. President Snow, along with the Capitol, in The Hunger Games saw it fit to throw 24 teenagers in a battlefield and let them fight until only one remains. Morality does not seem interchangeable a tool to contend right from wrong, but a method to have a cloudless conscious, irrespective of whether ones acts ar good or bad. Didion also says, For better or for worse, we are what we learned as children. (158) This shows that the ideas we have of good and bad and the so-called morality is part of what weve learnt growing up. A lot of people might find it pointless to stay with a corpse on a highway. But to Didion, it is the moral thing to do. We do not leave behind our dead. Friedrich Nietzsche said, Fear is the mother of morality. Didion maintains that morality might differ from person to person. In my opinion, a lot of factors influence the decisions we make and then charge up them on morality. The right thing is too abstract to be universal.Didion debates about the cannibalism acts and talks about the underlying taboo that no one should eat their own blood kin. This might seem appalling to or so while being a being of anothers culture. Didion says that morality has the most potentially untruthful meaning. (159) And I couldnt agree more. There is a very thin line between right and wrong, and morality is what shows one where to draw it. But the nucleotide of that line is so ambiguous, that people end up using morality to c all over up their actions.The idea Didion presents is that humans are not equipped to distinguish between the good and the bad. We think that all actions are sound as long as they striket hurt another person. But then we see people like Adolf Hitler. The man bump off millions of people. Yet, he had a bunch of supporters who helped him with these inhumane acts. But he did what he did in the name of morality, in the name of respect for the greater race. The central idea of this essay is that morality depends largely on perception. What one finds wrong may not necessarily be seen as inappropriate by another.I followed my own conscience. I did what I thought was right. Didion questions the reader how many mad men have said this and meant it? Didion doesnt believe that these men shelter themselves under the illusion of morality but actually believe their actions are moral and justified. peradventure we ourselves have said it before and been wrong. Our conscience isnt always the best judge of things. But the thought of morality makes it okay to just be impulsive and do what we think is correct in the moment. The relevance of our logic lacks frequency.One might not kill people on a daily basis but one might find it moral to do it someday and go ahead with it. Does this make them immoral? Is the act of killing immoral? What if the victim is a killer? The answers to questions relating to morality are not black or white. There could be various different instances where individuals might have different stands on issues. All of which they might believe to be morally correct. So the question is, who decides what is moral and what is not? What gives them the federal agency to do so? Should the morality of one person be forced on another?Clearly, universal standards of right and wrong do not exist. The evidence Didion provided as well as instances we see close to the world proves that fact. A lot of people do not agree with Didions idea of differing morality. The people who adhere themselves to a supposedly universal moral code can delude themselves into thinking people who do not follow that code are less humane. People need to stop fretting over m oral absolutes and let morality run their life and effect every decision they make in order to ensure the future is safe from oppression and terrorism.

With diagrams compare Essay Example for Free

With plots comp argon EssayThis type of communication is between the sender and the receiver is know as connectionless (rather than dedicated) Contrasted with shargon-switched is circuit-switched, a type of cyberspace such as the regular voice teleph angiotensin converting enzyme electronic network in which the communication circuit (path) for the c entirely is set up and dedicated to the participants in that c only. For the duration of the connection, all the resources on that circuit atomic number 18 unavailable for other users. Voice calls development the Internets packet-switched system are possible. individually end of the conversation is broken down into packets that are reassembled at the other end.The principles of packet duty period are as follow. Messages are divided into data packets, which are then directed through the network to their speech under computer ascendance. Besides a message portion, each packet contains data concerning. The principles of packet switching are as follow. Messages are divided into data packets, which are then directed through the network to their finishing under computer control. Besides a message portion, each packet contains data concerning The destination of the address The source identificationThe sequence of the packet in the complete message The detection and control of transmission errors. Pre-determined r step uping. With this method, the routing details are included in the packet itself, each switching exchange publicity the packet according to the embedded instructions Directory routing. from each one switching exchange has a copy of a routing table to which it refers before forwarding each packet. The appropriate output queue is determined from the table and the packet destination Diagram shown below station three types of cabling used in data communication.State which one you would recommend in an implement requiring high security consideration and why? The three types of arguments used in d ata communication are Optical Fiber Coaxial Coaxial stemma is a squealer that is used by TV companies between the community antenna, and also the user homes and businesses. At condemnations these cable are also used by telephone companies from their central office to the telephones near users. This is also total installed for use in business and corporation Ethernet and other types of local area network.Coaxial cable is called concentrical this is because this includes one physical channel that carries the portend surrounded (after a layer of insulation) by another concentric physical channel, both running along the same axis. The satellite channel serves as a ground. umpteen of these cables or pairs of coaxial tubes raise be placed in a wholeness outer sheathing and, with repeaters, they rear carry information for a great distance. This is a diagram shown below UPT UPT stands for Unshielded twist pair. This cable is the most common kind of fuzz telephone wiring.Twist ed pair is the ordinary copper telegraph that connects home and m both business computers to the telephone company. To reduce crosstalk or electromagnetic introduction between pairs of wires, two insulated copper wires are twist around each other. Each distinguish on twisted pair requires both wires. Since some telephone sets or desktop fixtures require multiple connections, twisted pair is some measure installed in two or more pairs, all within a single cable. For some business locations, twisted pair is enclosed into a shield that functions as a ground. This is cognise as shielded twisted pair (STP).The twisted pair is now frequently installed with the two pairs to the home, with the wasted pair making it possible for you to add another airwave (perhaps for use of a modem) when you impart acquire it. These twisted pair comes with each pair uniquely colour coded when it is packaged in multiple pairs. una same(p) uses such as parallel, digital, and Ethernet require diffe rent pair multiples. Although twisted pair is often associated with home use, with a higher grade of twisted pair is often used for horizontal wiring in local area network installations because it is less expensive than coaxial cable.The wire that you buy at a local hardware repositing for extensions from your phone or computer modem to a wall jack is not twisted pair. It is a side-by-side wire known as silver satin. The wall jack can possess as many tailfin kinds of hole arrangements or pin outs, depending on what kinds of wire the installation you expects that will be plugged in (for example, digital, elongate, or LAN) . (Thats why you may sometimes find when you carry your notebook computer to another location that the wall jack connections wont match your plug. ) This is a diagram shown below Optical Fiber.Optical part (or role optic) refers to the medium and the technology associated with the transmission of information as light pulses along a trumpery or plastic wire or fiber. Optical fiber carries much more information than the pompous copper wire and is in general not subject to electromagnetic interference and the need to carry forecasts. Most telephone company long-distance lines are now of optic fiber. Transmission on optical fiber wire requires repeaters at distance intervals. The glass fiber requires more protection within an outer cable than copper.For these reasons and because the installation of any of the new wiring is labour-intensive, few communities yet have optical fiber wires or cables from the phone companys branch office to local customers (known as local loops). A type of fiber known as single mode fiber is used for longer distances multimode fiber is used for shorter distances. This is the diagram shown below By analyzing and researching the three above cable I would recommend the Fiber Optic cable this is because I believe it has a high security and also has the following.Fiber optic cables have a much greater bandwidth t han alloy cables. This centre that they can carry more data. Fiber optic cables are less susceptible than metal cables to interference. Fiber optic cables are much thinner and lighter than metal wires. Data can be stockpileted digitally (the natural form for computer data) rather than analogically. Identify the alternative forms of communication media and provide examples of their use in different forms of network. Microwave Microwave frequencies require a direct line of sight between sending and receiving station to operate.Microwave systems were the preferred method of communication theory transmission before the introduction of fiber optic. Radio The lowest-frequency do chief(prenominal) that needed to name. This extends from wavelengths of a kilometre or so, the longest that will propagate through the interstellar medium, down to about a millimetre. The detection of tuner radiation is often done using wave techniques rather than photon-counting, this is because of the low photon energies, and this offers distinct advantages for such applications as interferometer which astronomers working in the infrared and optical regimes view with some envy.From active nuclei, we often detect the synchrotron radiation in this range radiation produced energetic charged particles (mostly electrons) produce when they are deflected by the magnetic fields. a) regulate the basic signal theory with the aid of diagrams? 1) In electronics, a signal is an electric current or electromagnetic field that is used to convey data from one place to another. The simplest form of signal is a direct current (DC) that is switched on and off this is the principle by which the early telegraph worked.More Byzantine signals consist of an alternating-current (AC) or electromagnetic carrier that contains one or more data streams. Data is layered on a carrier current or a wave this is by means of a process called a modulation. Signal modulation can be done by two main right smarts analo gue and digital. In recent years, digital modulation has been getting more common, while analogue modulation methods have been used less and less. There are still plenty of analogue signals around, however, and they will probably never become totally extinct.Except for DC signals such as telegraph and trading floor band, all signal carriers have a definable frequency or frequencies. Signals also have a property called wavelength, which is inversely proportional to the frequency. 2) In some information technology contexts, a signal are simply that which is sent or received, thus including both the carrier and the data together. 3) In telephony, a signal has a special data that is used to set up or control communication. Almost everything in the world can be described or represented in one of two forms analogue or digital.The principal feature of analogue representations is that they are continuous. In contrast, digital representations consist of values heedful at discrete intervals . digital watches are called digital because they go from one value to the next without displaying all intermediate values. Consequently, they can display only a finite number of times of the day. In contrast, watches with pass on are analogue, this is mainly because the manuss move continuously around the clock face. As the minute hand goes around, it not only touches the numbers 1 through 12, exactly also the infinite number of localises in between.Early attempts at building computers used analogue techniques, but the accuracy and reliability were not full(a) enough. Today, almost all computers are digital. Analogue and Digital Technology Analogue and Digital are the talking to we hear when people talk about Communication and Information Technology. What do the words Analogue and Digital mean? Analogy means a likeness between two things that are really rather different. For example the analogy between the brain and the computer or the heart and a pump. Digit means either a finger or toe, or one of the numbers 1 to 9.Some examples susceptibility help to explain what analogue and digital mean in technology. A simple example of analogue and digital technology Clocks are examples of analogue and digital technology. An analogue clock face can display the time without numbers. The hands go by moving all the time and they continue to rotate, just like the earth around the sun. This is the analogy between the movement of the sun and earth, and the hands of the clock. The digital clock displays the time in numbers, and the time displayed only changes at each minute.In the analogue clock the hands keep moving all the time, while the digital clock is more like an on and off movement. Each minutes the time moves and then stops for another 60 seconds, when it changes again. Some other examples of displaying information using analogue and digital forms. b) How the signal theory affects the choice of transmission methods and media? Analogue and Digital Signals Sou nd can be converted into analogue and digital electrical signals. Analogue Signal A microphone or handset of a telephone will convert fail into an analogue signal.The figure of the wave implementn on an oscilloscope represents the volume and pitch. The diagram is shown below This is called an analogue signal because, when the volume and pitch change, so does the watch of the wave. The signal is an analogue of the sound. Digital signal Today we see many sound systems described as digital. This means the sound is converted into digital signals so it can be transmitted or recorded. In the microphone example shown on the diagram above, the analogue signal is converted into a digital signal by electronic circuits.In a digital signal the electricity, this can be either on or off, is combined with a binary code. The voltage of the analogue signal is measured electronically, many thousands of times per second, by an analogue-digital converter. The analogue signal is converted into a 16 bit binary number, which gives 65,536 take aims of voltage. In electronics 1 = ON and 0 = OFF. This means the binary number can be converted into an electrical signal. A diagram below shows the process of converting analogue signals into a binary numbers and digital signals.To keep the history simple the analogue signal has been converted into a 3 bit binary number, which means in that respect are seven voltage levels. A digital-analogue converter reverses the conversion this is because the speakers (output device) need an analogue signal. Light and sound can be converted into binary numbers and digital signals that are used to record and transmit information. This diagram is shown below Why are digital systems better than the analogue ones? An analogue signal is bear on by changes in the voltage as it travels along a wire. If the voltage changes, so does the signal at the output.The digital signal is not affected by changes in the voltage this is because all that matters is whe ther it is ON or OFF. How signal affects transmission methods? Noise is any sound on the CD or record that wasnt thither at the performance during the recording session. More generally, it is any unwanted signal that adds on to the information that is being transmitted. When a vinyl record is being made, noise is introduced at every step of the recording process, although of course of study the company makes an every effort to reduce such noise to as low a level as possible.The sound that reaches the microphones is converted into an electrical signal that is then recorded on a wide magnetic tape moving at high speed. This tape is then used to control the trim of a master disc, from which moulds are then made. These in turn are used to mass-produce the records that are eventually sold in shops. Noise is produced at every step, not forgetting that introduced by your own stereo system equipment. It can never be entirely eliminated. The same problems of noise are shared by any metho d of transmitting information, and are for certain by telecommunications, including telephone calls.In the production of vinyl records, the companies have used purely analogue this means to transfer the information representing the sound of the music from one point to another. That means they use an electrical signal that changes smoothly in strength, exactly modelling the smooth but complex changes in the sound. When a noise is created in the recording process because of tape hiss, dust on the master disc, electrical interference or any other cause this is added on as a random signal on top of the complex electrical signal representing the sound.There is no way that electronic equipment can tell such random noise from the original electrical signal, so in that location is no way it can be removed again without removing some of the original signal. We can see more clearly if we draw a graph of the level of the analogue audio signal everywhere a period of time (diagram 1a). The roll of this graph represents both the changes in the electrical sound and the changes in the electrical signal that model it. Now if we add to this audio signal some random noise, this affects the shape of the signal, and this degrades the sound that your stereo reproduces (diagram 1b).The trouble with an analogue audio signal is that its exact shape has to be maintain if you are to hear the music exactly as it was when it was played. If there were a means of transmitting the signal so that only the overall shape of the signal mattered, then noise would not be so important. The port authorities used to find the shape of the bottom of the harbour, so that ships could navigate more safely. It certainly wasnt possible to drain the harbour and take a photograph of it, so what they did instead was send out a boat which travelled slowly across the harbour.Every few meters a person at the back of the boat dropped down a plumb-line (a weight at the end of a rope), until it reached the bo ttom of the harbour. The line had knots tied in it at regular spaces and the person called out the number of knots under water, so indicating the depth of the harbour at that point. A clerk wrote these down, and eventually it was possible for him to draw a graph of the shape of the harbour by using these numbers. The person in the boat had been taking samples of the depth of the harbour at frequent intervals, so that the graph would accurately describe the ups and downs of the harbour bottom.