How Far Do Sociologists Agree That Education Benefits the Ruling Class Essay Example for Free

How Far Do Sociologists Agree That Education Benefits the Ruling Class Essay The debate outlined above suggests that some sociologists believe that education benefits the ruling class, however other sociologists may argue that education benefits everyone or just men. To address this issue I will be looking at both sides of the argument and I will assess to what extent sociologists agree that education benefits the ruling class. Some sociologists; such as Marxist agree with the statement above that education benefits the ruling class. One reason for this is that they believe that education brings about social class reproduction, to benefit them. This means that rich can afford to go to big successful private schools, and then go onto having successful jobs, whereas the poor will continue being poor, as they cannot afford to go to private schools and therefore will not achieve the same grades as the ruling class and will not get as well paid jobs. They believe that the working class do not achieve in education because of their material deprivation and cultural deprivation meaning that the working class will not achieve as much as the ruling class, as they cannot afford to buy books, tutors or equipment like the ruling class can. Another reason Marxists agree with this statement is because they believe that through education the wealthy learn to rule, and the working class learn to be ruled. They believe that there is a hidden curriculum where the working class learn respect, authority, punctuality and hard work. This will then prepare them to be obedient workers for the ruling class, who will then exploit them to make a profit. Furthermore, Marxists believe that education transmits ideology; this means it puts the working class in a false consciousness this means that the working class cannot see that education therefore they do not start to revolve, and do anything about it. According to Marxists meritocracy is just a myth, and education is not fair as it favours the wealthy. On the other hand, other sociologists such as functionalists disagree that education benefits the ruling class. According to the functionalism education benefits the whole of society. They believe that the main purpose of education is secondary socialisation; this is where pupils learn important norms and values e.g. respect, manners, punctuality, and hard work. They learn this through social control and sanctions; these sanctions could be punishments, rewards, formal or informal. Functionalists believe that education helps maintain order in society, and without order there would be chaos (anomie). They also believe that education provides a sense of national identity, like being a British citizen. Another reason that functionalists disagree with the statement is because they believe that education performs occupational role allocation, this is where pupils will get a job according to their talents or skills therefore the most talented or most skilled will get the highest paid jobs. Functionalists believe that education provides the institution of work with skilled workers; this is the idea of organic analogy, where each institution is society work together to benefit one another. Functionalists claim that education is a meritocracy and that education is fair and based on equality of opportunity. They also believe that education provides an opportunity of social mobility, where the working class can move up the social class system if they work hard enough. Another function of education is that it provides child minding, therefore when the child is at school it allows both parents to work and earn money. Another view this is the feminists view, they disagree that education benefits the ruling class, however they believe that education benefits men. They claim that the role of education is to benefit males, to maintain a patriarchal society, where men dominate society. They do this by socialising students into traditional gender roles, where the females learn to be a housewife and the males learn to be the breadwinner. This is achieved through subject choice, and career advice, these are often based on stereotypes. For example, males will learn engineering at school, whereas females will not more domestic subjects such as cooking and sewing. However, this view may not be as relevant today as since the 1980s girls have been achieving better at all levels, which suggests that society is now less patriarchal and girls now have more opportunities. After assessing both sides of the argument, it is evident that education does benefit both the ruling class, and the working class. I think this because although education doesn’t benefit the working class as much, it does teach them important morals such as not to steal etc., I also believe that the education does benefit the ruling class, as it teaches them skills for the future, however I feel as though education is no long patriarchal as girls are achieving better then boys. Overall, I have come to the conclusion that education benefits everyone, some maybe not so much, but I believe everyone gains from education whether it is skills to work, or morals.

Three Strike Laws Essay -- Law Laws Argumentative Persuasive papers

Three Strike Laws Mandatory minimums and three strike laws, are they really the answer to the crime problem America has faced for years? Many would say yes, including me, as long as it is for a violent crime such as murder, rape or arson; some feel that even theft, drug trafficking or possession, and burglary are all worthy of the 25-to-life sentence that can be carried under the mandatory minimums for three strike laws. A three-strike law is a law that states that you will be sentenced to 25years to life for three violations and convictions of a law. Where the three strike laws have mandatory sentences, mandatory sentences aren’t always tied in with three strike laws. A mandatory minimum is a law that requires someone serve a predetermined amount of time in prison for specific offenses and the only way to have it reduced is by assisting the authorities in further convictions of others. In California a man was sentenced under the three strike laws for theft because he had two prior convictions. This man had been convicted of robbery and attempted robbery; therefore the slice of pizza he stole got him 25 years to life in prison (Lungren Trumpets ‘Three Strikes’ Law). Yes now, in California, you can be sent to prison for life if you take a slice of pizza from someone. Let’s talk about how fair these laws are. Many say that these laws are used to profile African Americans and inner-city minorities primarily by the sentencing difference in rock and powder cocaine. There is a difference in the two forms and how they’re sold. Cocaine can be bought and sold as powder or rocks, also known as crack or crack cocaine. The effects of each are essentially the same. People will get the same effects with powder as w... ...ad, Peter. â€Å"Mandatory Sentences: Putting the Record Straight† Contemporary Review 270.1573 (1997): 57-61. Easton, Steve. â€Å"Incarceration Aids Drug Fight.† USA Today 30 Sept. 2002: News A11. Free, Jr. Marvin D. â€Å"The Impact of Federal Sentencing Reforms on African Americans.† Journal of Black Studies 28.2 (1997): 268-287. Goodwin, Catherine M. â€Å"Determining Mandatory Minimums In Drug Conspiracy Cases.† Federal Probation 59.1 (1995): 74-79. Heath, Erin. â€Å"One-Track Justice.† National Journal 33.34 (2001): 2614-2617. Locy, Toni and Joan Biskupic. â€Å"U.S. Panel to Urge Change in Crack Penalties.† USA Today 4 Aug. 2002: News A3. Stodghill, II, Ron. â€Å"Unequal Justice: Why Women Fare Worse.† Time 2 Jan. 1999: 50-52. Taylor Jr., Stewart. â€Å"Good Pardons, Bad Laws, and Bush’s Unique Opportunity.† National Journal 33.7 (2001): 466-468.

Success of BMW Campaign

The BMW campaign consisted of many major and small events which helped to market the new BMW Z3 roadster to the public. However, the question now is whether the campaign is successful in accomplishing that goal. Success of the BMW campaign can be measured in several ways. For example, it can be measured by its objectives (whether the objectives of the campaign have been met) or by the number of pre-orders made. In this case, due to the lack of knowledge about the number of pre-orders made after each event, we will be measuring by its objectives. We have identified 5 major objectives to the campaign as shown in the case. They are: (1) to motivate and stimulate dealer network, (2) develop an Order Bank, (3) reposition BMW as stylish and fun, (4) positioning Z3 in American culture and most importantly, (5) improve BMW’s brand awareness. To see whether the objectives have been met, we shall examine each individual event carefully. Dealer Advertising and Promotions Dealers’ support for BMW Z3 is important in launching this new car to the public. With 345 dealers and only 150 display cars during the promotional period, it proved to be a challenge for this partnership to occur. However, the dealers upgraded to meet the challenge and an order bank was developed. In addition, the dealer promotional package which showcased the private screening of the Golden Eye film and car before the box office film opening proved to be very effective in raising BMW’s brand awareness. As quoted, â€Å"these events attracted great local publicity, appearing in local newspapers, and often reported on metropolitan television and radio†. Their innovative package has also help to reposition BMW as being stylish and fun, which was also a way to help improve the Z3’s standing in the American market. As such, all the objectives have been met for this event, thus proving the success and effectiveness of this event. Product Placement in Golden Eye This non-traditional method of branded entertainment, or more commonly known as product placement, in a movie was very risky, as mentioned in @@@ (benefits and risks). However, Golden Eye turned out to be a hit in the box office in America, selling $26. 2 million in ticket sales. As consumers tend to switch off their resistance mechanism to advertisements during films (O’Guinn, Allen, Semenik, 2009), consumers are being more exposed and susceptible to these subtle advertisements in Golden Eye. As the main idea of tying Z3 with James Bond was to show the fun and ‘cool’ side to the car, it was successful in achieving the objective, together with the success of the movie. As a result, there were positive reviews made by New York Times, Motor Trend Magazine and even Forbes. A more tangible result was that over 9000 Z3 was pre-booked by December 1995 compared to the projected 5000. Needless to say, product placement was the key in the success of the campaign. Neiman Marcus Christmas Catalog Neiman Marcus Catalog was a unique point-of-contact to the consumers because the products it features are usually deemed as very desirable, similar to being a wish list. As proven, 100 orders were made within two days instead of the estimated 20 units sales goal, which came as a pleasant surprise to BMW and Neiman Marcus. In fact, there were 6000 customers’ orders or waiting list applications fighting for the 100 cars. This showed that this promotion idea was effective in selling Z3 to customers. Also, BMW can reach out to more customers via the catalog distribution too. BMW Internet Site The growing usage of Internet caused the popularity of company websites to increase in 1996. With the ‘Build Your Own Roadster’ module added to the site, visitors could visualise their own car from a variety of perspectives. One main benefit was that it could communicate product features or benefits effectively since consumers can examine the virtual car closely. Also, the personalisation effect can cause the consumers to feel a certain emotional bond to the product. Consumers who had spent a lot of effort during the shopping experience would evaluate the product as more favourable and important (Cardozo, 1965). Thus, this could greatly aid in the sales of Z3, assuming that Z3 can be personalised in terms of exterior, interior and top colours too. However, since the website did not have online purchase options at that time, the website could only prove to be useful in raising brand awareness and possibly instil a ‘fun’ factor. Press Launch in Central Park. This event was a major factor in helping not only to promote Z3 as a stylish, fun car but also greatly improving brand awareness. There were extensive coverage in both broadcast and print by major network news programs which improved Z3’s brand awareness drastically. Radio DJ Program This was important in the word-of-mouth effect which had three times the effect of other programs. This buzz marketing, which is a concept of peer-to-peer program, gave rise to conversations about BMW Z3. As the DJs were chosen with care, they were ideal in helping to spread the word about BMW (Khermouch, Green, 2001). This has also helped generate awareness about Z3 as well as positioning it to be fun and stylish. Summary Certainly, these events, whether small or big, have contributed one way or another to the success of the campaign as they reinforced and built upon one another to create a better effect. However, some of the promotional activities were only effective to a certain extent due to the constraint of technology knowledge and tools in that era. Nevertheless, the campaign achieved its goal to introduce and market Z3 into the American market.

Pictures and Profiles of Prehistoric Horses