Misogyny in a specific advertisement Essay Example | Topics and Well Written Essays - 750 words

Misogyny in a specific advertisement - Essay eventThis Misogyny in a specific advertisement essay outlines how misogyny impacts on how we view ourselves and appropriate human actions on the example of Skyye Vodka ad. The image of phallic domination in this advertisement would be very difficult to argue against. The man standing everyplace the woman is imagery enough to suggest his beseeming place is in control, on top, in charge. That he is in a business suit suggests power, privilege and further emphasizes the aspect of control. His grip on the have it off of the vodka bottle further emphasizes the idea of strength and power. He could do anything with that bottle, from pouring its contents into glasses or directly into her mouth or smash it over her head. His stance, while straddling the woman, also forms a powerful pyramidal negative space between his legs. In art as well as in the unconscious mind, this sign is recognized as one of the most stable geometric shapes. As such, the man gains this power of the pyramid even while the primitive symbol for a man, the upward pointing triangle, is emphasized by his socially-acceptable shape. The way in which his jacket falls open further emphasizes this upward-pointing triangle.The idea of male domination isnt solitary(prenominal) present in the figure of the man, however. It is also very evident in the position and nature of the woman. Her bronzed and blonde amply endowed figure is remindful of the powerful Amazonians of legend, those women that held the supreme power of their own government and were fatal to men.